Google’s “Position 0” — the prime real estate at the top of search results — has been a game-changer since its introduction in 2014. Now, in 2025, it’s a dynamic hub featuring everything from AI overviews and featured snippets to images, videos, “People Also Ask” sections, news, and discussions. What shows up depends entirely on what you’re searching for.

Friend or Foe? The Position 0 Debate

Many people see Position 0 as a mixed bag. On one hand, users often get the information they need directly from Google, meaning fewer clicks to the original source. This can be frustrating for content creators. However, it significantly improves the user experience, especially during the research phase where Position 0 frequently appears.

But here’s the silver lining: Position 0 offers benefits beyond just brand awareness. It provides an incredible opportunity for what we call “double” or even “triple-dipping” if you’re running paid campaigns. Appearing in Position 0 doesn’t replace your organic ranking. This means you can be featured in Position 0, your organic listing, and a paid ad, giving your brand unprecedented coverage across the search engine results page (SERP).

Lean In, Don’t Fight It

I believe the best strategy isn’t to fight Position 0, but to lean into it. Actively track featured snippet coverage, with and without links, down to the keyword level using tools like SEMRush. This allows you to highlight your brand’s visibility within these crucial Position 0 features.

While site visits are undoubtedly important, you can also emphasize featured snippet visibility and overall keyword portfolio growth as key performance indicators (KPIs). This provides a comprehensive view of your organic visibility, especially when brand awareness is a primary goal.

One major advantage of increased featured snippet visibility over time is that even if you see a slight dip in click-through rates, you’ll likely see your bounce rate decrease and time-on-site increase. Why? Because the users who do click through are often deeper into their research, actively seeking more in-depth information.

How to Master Position 0

The good news is that strengthening your Position 0 visibility aligns with core SEO best practices. Focus on creating solid, high-quality content that directly answers user questions. Simultaneously, ensure your website has a robust technical framework that includes rich structured data. Leveraging all possible structured data helps improve crawlability and indexing, significantly increasing the likelihood your content will be pulled for Position 0.

By embracing these strategies, you can transform Position 0 from a potential threat into a powerful asset for your brand’s online presence.